General Motors
U.S. Consumer Privacy Statement
We envision a world with zero crashes, zero emissions and zero congestion. To achieve this bold vision, evolve our vehicles, and create safer experiences for you and others, we collect information about you and the world around you that we need to power the products and services we offer, to improve your experience in your vehicle, and to advance future technologies like electric vehicles and autonomous driving.
We are committed to providing you with a trusted experience and respecting your privacy when it comes to personal information. When we say Personal Information, we mean information that identifies, relates to, or could reasonably be linked to you.
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Personal information we collect from and about you
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How we use this Personal Information to deliver products and services, keep vehicles and roadways safe, and innovate and evolve our vehicles for the next generation
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How and when we may disclose Personal Information, and
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Your choices and rights regarding privacy and access to Personal Information about you
We may use privacy-enhancing and technical protection measures like de-identification to prevent data from being reasonably associated with you or your vehicle. When we de-identify data, we take reasonable steps to help ensure that the de-identified data is not re-identified and require the same commitment from any third parties to which we disclose de-identified data. De-identified data is not Personal Information.
Our Privacy Statement covers Personal Information that GM collects online and offline across all GM brands of products, services, websites and apps. When we say GM, we mean General Motors Holdings LLC and its affiliates based in the United States. These include brands like Cadillac, Buick, GMC, Chevrolet, OnStar, Envolve, ACDelco, Car Bravo, and Future Roads.
This Privacy Statement does not apply to products or services offered by GM Financial, General Motors Insurance, or Cruise. Please review their Privacy Statements available on their websites.
Dealers that sell or lease GM vehicles are separate legal entities from GM with their own privacy practices. This Privacy Statement does not apply to any GM dealer and its collection, use, or sharing of Personal Information. We encourage you to contact your GM dealer if you have questions about its privacy practices.
Through the use of GM products and services, you may be able to access third party services, applications, and websites not offered or controlled by GM. These may be available to you on your vehicle, such as your carrier data plan, navigation services, or apps available to download such as through an app store on your connected vehicle. We recommend that you review the privacy disclosures and permissions of these third-party services before using them or providing Personal Information to them. Unless otherwise expressly stated by GM, this Privacy Statement does not apply to your use of these third-party services or any Personal Information third-party services may collect, use, or disclose.
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Interact with us online, including while researching and shopping for products and services, engaging with our call centers, interacting with your GM account, interacting with email or other marketing and promotional activities, and participating in the My GM Rewards loyalty program
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Buy or lease a GM vehicle from GM dealers
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Have your vehicle serviced by a GM dealer or other business that you may use to maintain or service your GM vehicle
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Enroll in OnStar and use OnStar services
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Use other products and services GM develops, including our myChevrolet, myBuick, myGMC or myCadillac vehicle mobile apps (Vehicle Mobile Apps) or our Home Energy Products, such as vehicle-to-home solutions or stationary home energy storage (collectively, Home Energy Products), or connect non-GM products such as your solar panels to our Home Energy Products
Can include name, postal address, email address, screen name, photo, account ID, customer number, or telephone number. In limited circumstances, GM may collect a Social Security Number, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes.
Can include IP address, browser type, unique device identifier, cookie data, associated identifying and usage information of computers and mobile devices that interact with our products, and information about how you use our products and services, such as infotainment system usage, Wi-Fi data usage, and information about your use of Vehicle Mobile Apps.
Can include information about your vehicle or information that is obtained from your vehicle that is linked to you or can reasonably be linked to you. For example, we may be able to link information to you from your vehicle, including license plate number and vehicle identification number (VIN), or vehicle status, including mileage, oil/battery status, ignition, window, door/trunk lock status, vehicle diagnostic information, EV charging and discharging and stationary energy storage details.
Information that is your geographic location, including the location of a vehicle or other device that is linked to you or can reasonably be linked to you. When location services are enabled in your vehicle, we collect Geolocation Information while the vehicle is used and upon the occurrence of certain events. Some model year 2019 and later vehicles may have an option to disable location services. If you disable location services, we collect Geolocation Information only in the event of an emergency (such as in the event of a crash or when the emergency call button is pressed). Consult your vehicle Owner’s Manual for more information. In addition, when you use Vehicle Mobile Apps, we may collect mobile device Geolocation Information, such as location and speed based on your device’s GPS sensors.
Can include gender, date of birth, marital status, household composition, or veteran or military status. We may collect demographic or protected classification information when you respond to surveys or market research, interact with our websites and shopping tools, sign up for a GM account, participate in My GM Rewards, or enroll in OnStar.
Can include (a) information about vehicle purchases or leases, information about financing your vehicle, and information shared with us about your vehicle when it is serviced by a GM dealer or other business that you may use to maintain or service your GM vehicle, such as service history, mileage, and diagnostic information, (b) relationships that you have with third parties in connection with your use of GM products and services, such as GM dealers, energy utilities, and companies offering or operating in-vehicle applications, (c) information about your accounts with us, (d) relationships you have with GM in addition to the purchase and servicing of your vehicle, such as My GM Rewards, a My GM Rewards Card, or OnStar or (e) information about how you use our products and service such as home energy usage and related home charging preferences, or records of your use of public charging.
Information about how you drive a vehicle that is linked or reasonably linkable to you, such as vehicle speed, seat belt usage, and information about braking habits.
Can include recordings of when you speak with our customer call centers or OnStar advisors to deliver safety and security services, in the event of, for example, a vehicle crash or health or safety emergency, or photographs and videos such as those that you may submit for contests, sweepstakes, and social sharing, voice command details and Vehicle Camera Information, which includes (a) Camera Images (external camera images or video collected only in the event of a safety event or a crash) and (b) Camera Data (data other than pictures or video that is data derived from the cameras and related sensors). We collect external Camera Images only upon the occurrence of specific crash or safety events. We do not collect Camera Images from any sensors on the interior of your vehicle, such as the sensors integrated into the Super Cruise Driver Monitoring System, but we may collect non-image Camera Data from these sensors.
Can include your credit card information. We may collect payment information when you interact with our websites and shopping tools, get a GM account, participate in My GM Rewards or enroll in OnStar.
The Personal Information GM collects may be used for the following purposes:
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Provide our products, programs, and services, such as to access your GM Account, save a vehicle configuration, use vehicle diagnostic tools, access OnStar advisors, enable in-vehicle connectivity, enable entertainment or navigation and stolen vehicle assistance, or, if you have an electric vehicle, to deliver charging programs
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Develop new products and services, including connected, autonomous, and car-sharing products and services
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Provide customer and vehicle support and services (such as recall information)
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Administer and validate warranties
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Provide information and product updates
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Conduct internal research to develop, improve, or repair products, services, or technology
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Evaluate or improve the quality, safety, and security of our vehicles, products, and services
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For operations, compliance, or warranty purposes
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Marketing and analytics purposes
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Maintain customer relationships and communicate with you
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Customize and improve communication content and your experience with GM
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Provide you with marketing offers that may interest you, including offers relevant to location of your vehicle or device
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Provide more useful and relevant advertising to you on our and non-GM websites about the products and services we offer
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Measure site activity, provide a better user experience, and tailor our marketing communications
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Evaluate our online advertising campaigns or tailor promotions and other marketing messages to you across your devices
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Administer your participation in contests, quizzes, surveys, promotions, and offers
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Verify eligibility for vehicle purchase or incentive programs
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Verify eligibility for a My GM Rewards Card and to provide My GM Rewards Card account management services
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To support the electronic signature and delivery process between you and your dealer
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Facilitate and support GM dealer and supplier diversity programs and GM grant programs
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Enroll you in programs, services, or memberships with businesses that can assist with how you use your electric vehicle (such as energy utility companies and charge station operators)
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Administer your account(s) and process your payments for products and services
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Operate our websites and applications, including online registration processes
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Improve your online experiences, such as autofill data fields on our websites
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Maintain your account log-in information or contact information on Request a Quote forms between visits or locating a nearby dealer
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Protect the safety of you or others
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Evaluate or conduct a merger, divestiture, acquisition, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets
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Comply with legal, regulatory, or contractual requirements
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Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
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Prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; and preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
When you enroll in OnStar, GM may use Driver Behavior Information, precise Geolocation Information, and Camera Images for the limited purposes outlined below.
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To deliver our products and services where Driver Behavior Information is reasonably necessary or otherwise compatible with your reasonable expectations
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As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
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For operations, compliance, or warranty purposes
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For internal research or product development
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To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; and preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
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Comply with legal, regulatory, or contractual requirements
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Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
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To deliver our products and services where precise Geolocation Information is reasonably necessary or is otherwise compatible with your reasonable expectations (such as vehicle locate features in our Vehicle Mobile Apps, and to provide turn-by-turn routing information to you via OnStar or to assist in the location or recovery of a vehicle reasonably identified as stolen)
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As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
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For operations, compliance, or warranty purposes
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For internal research or product development
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To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
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Comply with legal, regulatory, or contractual requirements
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Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
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To deliver our products and services where Camera Images is reasonably necessary or is otherwise compatible with your reasonable expectations
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As reasonably necessary to protect the safety, property, or rights of us, our customers, or members of the public
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For operations, compliance, or warranty purposes
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For internal research or product development
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To prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action
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Comply with legal, regulatory, or contractual requirements
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Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
We may disclose the Personal Information we collect about you to our affiliates and the categories of third parties listed in this section. Some of these disclosures may qualify as “sales” under some state laws.
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To GM dealers and their service providers to deliver their products and services to you and to GM licensees; however, transaction information regarding your My GM Rewards Card program will not be provided to GM dealers
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To our service providers who work on our behalf and who do not have an independent right to use the Personal Information, such as companies that administer our contests and promotions, host or operate our websites, send communications, perform data analytics; or process, store, or manage credit card information
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To fleet owners, dealers or rental car companies, for service or maintenance of their vehicles that you may use
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To emergency service providers and roadside assistance providers to deliver related services and to protect your safety or the safety of others (for example, to help you in an emergency)
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To wireless service providers, to deliver cellular or Wi-Fi connectivity to your vehicle (e.g. AT&T)
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To third parties where you have chosen to receive a service from them or authorized them to request data from GM (for example, financial organizations who offer financing for the purchase or lease of GM vehicles or the My GM Rewards GM Card program)
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To third parties for research and development purposes (such as university research institutes for improving highway safety)
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In connection with the sale, transfer or financing of a GM business or its assets, including any such activities associated with a bankruptcy proceeding
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As required or permitted by law, such as to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or other governmental authorities
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As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, (c) to investigate, establish, exercise, prepare for, or defend legal claims, or (d) to conduct screening to ensure you are not on any government list of restricted parties
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Identifiers and Digital Activity Information may be disclosed to companies with which GM enters into business or marketing arrangements, such as third-party advertising networks
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Identifiers and Digital Activity Information may be disclosed to companies with which GM enters into business or marketing arrangements, such as information regarding usage of the infotainment system to SiriusXM
When you enroll in OnStar, GM may disclose Driver Behavior Information, precise Geolocation Information, and Camera Images collected from the vehicle for the limited purposes outlined below.
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Where you have chosen to receive a product or service from a third party or affiliate or have authorized them to request data from GM
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Where you have given your affirmative consent to disclose Driver Behavior Information with General Motors Insurance for usage-based insurance offers or to help determine your rate for an insurance quote or policy
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Service providers who work on our behalf and who do not have an independent right to use the Driver Behavior Information, such as companies that help us develop our products and services or perform data analytics
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Fleet owners, dealers, or rental car companies, for service or maintenance of their vehicles that you may use
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Emergency service to deliver services and to protect life or physical safety (for example, to help you in an emergency)
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Affiliates or third parties for research and development purposes (such as university research institutes for improving highway safety)
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As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
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As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority
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Where you have chosen to receive a product or service from a third party or affiliate or have authorized them to request data from GM
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Service providers who work on our behalf and who do not have an independent right to use the precise Geolocation Information, such as companies that help us develop our products and services or companies that help GM analyze data
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Fleet owners, dealers, or rental car companies, for service or maintenance of their vehicles that you may use
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Emergency service and roadside assistance providers to deliver services and to protect life or physical safety (for example, to help you in an emergency)
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Affiliates or third parties for research and development purposes (such as university research institutes for improving highway safety)
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As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
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As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority
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Service providers who work on our behalf and who do not have an independent right to use the Camera Images, such as companies that help us develop our products and services
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As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
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As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority
GM uses Personal Information to market and communicate with you. You can adjust these preferences or access and update your details as described below.
| Buick 1-800-521-7300 Cadillac 1-800-458-8006 Chevrolet 1-800-222-1020 GMC 1-800-462-8782 OnStar 1-888-466-7827 | Saturn 1-800-553-6000 HUMMER (2010 and prior model years) 1-866-486-6376 Pontiac 1-800-762-2737 |
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Access my Personal Information
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Obtain a copy of my Personal Information
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Correct my Personal Information
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Delete My Personal Information
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Opt out of processing my Personal Information for targeted advertising (in California, this is called “Do Not Share My Personal Information”)
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Opt out of selling my Personal Information
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Opt out of certain types of automated processing
We do not discriminate against consumers who exercise these rights. We take reasonable steps to respond to all requests and will work to process your request in accordance with the laws that apply where you reside. Our processing time may vary, and in some cases, we may require up to 45 days to process your request. We may retain the Personal Information you submit with your request for as long as required or permitted by applicable law.
We may keep the Personal Information we collect for as long as necessary for the purposes described in this Privacy Statement. Where required, we will de-identify or dispose of the Personal Information we collect when we no longer need it for the uses described in this Privacy Statement.
GM websites and other online services do not target or knowingly collect any Personal Information from children under the age of 13.
We may amend this Privacy Statement from time to time. In some cases, we will notify you of this change by posting a new effective date at the top of this Privacy Statement and your continued use of our products and services covered by this Privacy Statement will mean you accept the changes. When there is a material change to this Privacy Statement, then we will notify you as required by law, such as by email or through a notice on the applicable website.